The inspiration for Gulp came from their previous work on Dot also working with Nokia. Dot was the smallest stop motion character (9mm) in a film winning a Guiness world record as well as 15 major advertising awards. The brief behind Dot was to celebrate Nokia's new phone and cell scope however knowing they couldn't animate blood cells they came up with the idea of Dot. For an animation of a minute and a half they were making 4 seconds a day this video got 3 million hits on Youtube.
Nokia 'Dot' from Sumo Science on Vimeo
This lead onto Gulp the worlds largest stop-motion animation with the largest scene being over 11,000 square feet filmed on location in Pendine Beach, South Wales.This film is having rapid success online like Dot it was also filmed on a Nokia N8. In Dot they used a 3D print to create the character whereas in Gulp it was easier to use a real person for their fisherman but moving each joint like a puppet. The story of Gulp was about fisherman who catches a fish he then becomes the bait for a larger fish and sets off a chain reaction. It was shot for 5 days day and night outside with the help of a large team of animation graduates. To produce 20 seconds of animation took about 16 hours. The set of stills play back at 25 frames per second to show the motion.
Gulp. The world's largest stop-motion animation shot on a Nokia N8. from Nokia HD on Vimeo.
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